Did Cracker Barrel’s Latest Stunt Just Seal Their Fate?
We’re sad to report that Cracker Barrel has gone woke, folks. Their new CEO seems more focused on pushing an LGBTQ agenda than serving up the old-fashioned, stick-to-your-ribs American food that made the place iconic.
It started with a so-called ‘rebrand’ of their classic logo, trading cozy Southern charm for something that looks like really lazy clipart.
But it’s not just the logo. Cracker Barrel’s entire look has changed. You’re no longer sitting on somebody’s cozy southern porch…
Look:
Now you’re stuck eating fried chicken in that played-out modern farmhouse look that’s taken over most suburban homes in America.
Watch:
So, who’s the hatchet man (or woman) behind this disaster? Shocker, the lady pulling the strings on this disastrous reboot looks like Rachel Maddow in a wig…
Those glasses say it all, right?
Look:
Meet Julie Felss Masino. She’s the woman who is taking a chainsaw to a popular, legendary brand. This is like the horrific Bud Light marketing plan with gravy on top.
But it’s their latest stunt that really has people riled up. What these execs just pulled in Manhattan makes it painfully clear who they’re trying to impress, and spoiler alert, it’s not their loyal customer base.
Cracker Barrel decided to show off their shiny new “branding” in New York City. But there’s one small problem: there isn’t a single Cracker Barrel restaurant in the Big Apple.
There are ZERO Cracker Barrel restaurants in Manhattan, so of course that’s where Cracker Barrel decided to show off its garbage rebranding initiative.
It tells you EVERYTHING about who that company’s executives want to impress.
Cracker Barrel doesn’t care that their customers won’t appreciate the liberal-washing of an iconic All-American brand. What they really want is a polite golf clap from the same snotty elites who’ve been turning their noses up at them for years. Why else would they unveil this monstrosity in New York City… a place where they don’t even have a single restaurant?
Cracker Barrel is done. Woke executives killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends.
Cracker Barrel’s new logo — and its miserable attempt to reinvent itself — is obviously a complete disaster, whether in terms of customer backlash or the company’s stock price.
But the real reason Cracker Barrel has been struggling is that its service and food quality nosedived after Covid, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.
They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them. The food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who’s been a loyal customer over the years has experienced this. It’s undeniable.
Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after Covid. It’s hard to find wait staff and cooks who always show up when they’re supposed to and take pride in their work.
Cracker Barrel executives refused to address those problems — problems that any customer would’ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever.
Because that’s what people want at an old country diner: gay race communism shoved in their faces.
While the new CEO insists the response to these changes has been “overwhelmingly positive,” the facts tell a very different story.
watch:
Cracker Barrel can chase woke approval all it wants, but the customers who helped build that brand aren’t buying it. And if they’re not careful, the only thing left at those empty tables will be a Bud Light and a few hollow applauses from the Manhattan crowd they’re so desperate to impress.
https://revolver.news/2025/08/crumbling-did-cracker-barrels-next-stunt-just-seal-their-fate/