At this point, online adult entertainment is something that has inserted itself into our culture. Whether it’s out in the open or hidden, pornography usage can reveal a lot about a society, and when fifteen of the top twenty OnlyFans cities are American, it tells us less about the platform and more about our country as a whole. Let’s break it down.
America’s dominance in the world of online porn comes from the “OnlyFans Wrapped 2025” report, and according to the data, Americans spent a whopping $2.6 billion on OnlyFans in 2025, thus making the United States the platform’s largest and most dominant market by a very wide margin.
But furthermore, that dominance is really visible when you look at the numbers on a city-by-city level. Fifteen of the top twenty global cities per capita are located in the U.S. Number one is Atlanta, which ranks first worldwide, with users spending more than $525,000 per 10,000 residents, nearly double the national average. Orlando follows closely, with Miami, Washington D.C., Minneapolis, Denver, Seattle, and Las Vegas all appearing in the global top ten.
And of course New York City is on the list, with total spending exceeding $87 million in a single year. That’s actually more annual spending than most of the countries included in the report.
While the U.S. does dominate in total dollars spent, growth has at least slowed compared to previous years. Americans only increased spending by 2% year over year, which is pretty darn conservative compared to double-digit growth in Europe, Mexico, and parts of Asia and Latin America.
This all suggests that the U.S. market may be approaching saturation, even as global expansion continues elsewhere.
Our analysis of search intent and revenue modelling across 188 countries and 100 cities shows a clear bifurcation:
The Mature Giants: The US, UK, and Australia are seeing volume stabilize (1-2% growth). They are the “cash cows” of the ecosystem.
The Hyper-Adopters: The “Southern Belt” of Europe (Italy, Spain) and Latin America (Mexico, Colombia) are exploding with 20%+ year-on-year growth.
Worldwide Analysis: The Country Rankings
2025’s Top 20 Spending Countries (Per Capita)
The “Nordic Model” of consumption remains unbeaten. Finland isn’t just winning; they are lapping the field with a $127k spend per 10k population—nearly 50% higher than the US. Note the massive 34% jump from Andorra; tax havens are becoming major hubs for high-net-worth consumption.
2025’s Top 20 Spending Countries (Highest Total Spend)
This table tells the story of the $600M global revenue increase. The US and UK are stable, but look at Italy (+24%) and Spain (+25%). Europe is waking up. Meanwhile, India (+39%) has quietly entered the chat, proving that a massive population needs only a tiny increase in per-capita spend to become a global player.
Worldwide Analysis: The City Rankings
2025’s Top 20 Spending Cities (Per Capita)
This list is a directory of the world’s most economically intense urban centers. These are high-density, high-employment, and high-wealth cities where digital consumption is part of the daily fabric. Atlanta, Orlando, and Miami aren’t just big; they are culturally aligned with the creator economy. Meanwhile, Milan’s 19% surge ($423k/10k) reflects its status as a global fashion and media capital, driving a unique “high-fashion meets creator” ecosystem.
2025’s Top 20 Spending Cities (Highest Total Spend)
New York City, Los Angeles, and London aren’t just big populations; they are the world’s economic engines. These are high-employment, high-disposable-income hubs where the cost of living (and spending) is highest. But look at Mexico City: it has surged 20% to nearly $39M. This is the “Megacity” factor—Latin American capitals are high-density engines that are quickly catching up to established Western hubs in pure volume.
DEBRIEFING
What stands out in this data isn’t just simply sexuality or spectacle, but really it’s looking at the overall concentration. When fifteen of the top twenty cities globally are American, and when entire markets cluster so tightly around specific U.S. metros, the pattern points to behavior that’s been normalized, routinized, and quietly standardized.
Platforms like OnlyFans succeed because they remove the real-life friction from intimacy and turn it into a subscription habit, kind of like Netflix, but much more “naughty.” The payments are small, recurring, and private, and the consumption doesn’t feel excessive when it’s spread out in small transactional fragments and concealed from public view.
The city-level data matters quite a bit because it reveals where this behavior is most prevalent. Places like Atlanta, Orlando, Miami, and DC aren’t moral outliers, but they more so point to environments where loneliness, disposable income, transient populations, and digital immediacy overlap. The platform didn’t invent those conditions. It learned how to monetize them efficiently.
And the slowing of growth in the U.S. doesn’t signal rejection, but it just shows that platforms like OnlyFans have reached peak saturation. Basically, this market isn’t shrinking; it’s maturing. The behavior has already been adopted, absorbed, and priced into most people’s lives. Expansion now happens elsewhere around the world because Americans reached peak participation earlier.
The economy around OnlyFans didn’t explode in public, but instead it grew quietly, city by city, credit card by credit card, normalized by design. And like most private habits, it reveals more about what’s missing in a society than what’s desired.
