Danish State Television Calls for Genetic Self-Destruction of Whites
A Danish TV commercial is causing outrage: a supposedly scientific program advises white Danes to choose “exotic partners.” Relationships between white people are supposedly “inbred.” What’s being sold as an innocent contribution to “evolution” turns out to be perfidious propaganda against one’s own people. The state broadcaster DR makes clear where this is going: whiteness is being pathologized—as something to be overcome.
It opens with a scene that could have been lifted straight from a modern dating comedy: a young, white couple flirts, laughs, and seems to understand each other well. But suddenly an “expert” appears on screen and interrupts the moment with a didactic monologue. His message: the Danes have become “too homogeneous” over the centuries, their “genetic purity” is tantamount to inbreeding—and salvation lies in mixing with foreign genes. The subtext is unmistakable: those who don’t mix are sick. Whiteness as a genetic defect—served by Danish state television, funded by the taxpayer, writes Heinz Steiner .
The commercial is part of a series titled “Evolution,” originally produced in 2020 and now being rebroadcast—apparently because the creators feel its “message” is more relevant than ever. Some are reassuring themselves that it’s merely satire, but the ad is also causing disapproval among many Danes. For years, the European public has been told: you are the problem. Your identity is dangerous. Your continued existence is undesirable. And once again, this is done not with arguments, but with psychological manipulation—nicely packaged in a pseudoscientific narrative about “genetic diversity.”
Ironically, the same institution that warns about white babies today comes from the same country that made global headlines in 2014 with the “Do it for Denmark” campaign. Back then, Danes were still being asked to reproduce to avert demographic disaster. Today, that very thing is considered morally reprehensible. The change within a decade is telling: Where once responsibility to one’s own people was central, a quasi-religious sense of guilt now prevails, calling for genetic self-destruction.
The ideological line is clear: advertising and entertainment are no longer intended to convey products or knowledge. They have become a means of societal “re-education”—under the guise of diversity, tolerance, and science. In reality, it’s about interpretive sovereignty. About control over what is considered ‘normal.’ And the new normal being constructed here is: white people must abolish themselves.
A glance outside Denmark reveals that this isn’t an isolated incident. In Great Britain, for example, 83 percent of the population is white. Yet, this is hardly reflected in advertising. Black actors, who make up only four percent of the population, now play more than half of the roles in commercials. Similar trends are evident in Germany, France, and the US. It’s a systematic replacement of the visual narrative—a new form of cultural conditioning that suggests homogeneity is unnatural.
The result is a world that has nothing to do with reality. A 10 percent share of mixed-race couples is elevated to a ubiquitous ideal in commercials. The classic white couple is erased from the media landscape as a disturbing reminder. And anyone who dares to address this discrepancy is reflexively labeled “racist” – no matter how obvious the manipulation.
The double standard becomes particularly absurd when you consider the reverse. When American actress Sidney Sweeney spoke in a commercial about her “good genes,” a hysterical squawk erupted in the left. “Nazi propaganda,” “fascist aesthetics,” “white superiority”—all these slogans were used simply because a white woman didn’t seem apologetic enough. The same ideologues who praise genetic exchange as a virtue in Denmark declared the mere mention of healthy genes a political crime.
This makes it clear: it’s not about diversity, but about the targeted devaluation of a group. About cultural dismantling through constant psychological manipulation. Advertising is the new battlefield, and the weapons are stories. Consumers should be ashamed before even thinking. The state preaches diversity, but it means submission.
Denmark thus provides a bleak example of how a nation can be driven to collective self-contempt by constant self-criticism. Pride becomes shame, identity becomes pathology. Those who are white are forced to mingle, those who are different are celebrated. And ultimately, what remains is a country that dilutes its own cultural DNA out of moral shame – in the name of an “evolution” that is, in reality, more of a regression.
A civilization that considers itself a disease has no future. Those who consider their own existence a moral blemish disappear—not through war, but through ideology. Danish state television wants to sell this as progress. In reality, it’s the media’s burial of European self-awareness.